Tuesday, 7 June 2016

Nickelodeon's Spongebob Run Debuts in Asia!

You probably know who lives in a pineapple under the sea but not my boy since he has minimum exposure to all electronic gadgets..hee! Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. As the most widely distributed property in Viacom history, SpongeBob is seen in over 185 countries and translated in more than 50 languages. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimist and earnest sea sponge, and his undersea friends.

And, here's the great news! Nickelodeon's first ever SpongeBob Run in Asia, presented by X-Change Republic, will flag off in Singapore on Saturday, 6 August 2016 at Siloso Beach Walk Sentosa! Join SpongeBob SquarePants in search of his missing best friend Patrick Star via a fun run which will see participants cover a five kilometre route showcasing iconic landmarks from the underwater city of Bikini Bottom, including the Krusty Krab, and the houses that SpongeBob, Patrick and Squidward Tentacles live in. The race course is also lined with many trigger-happy opportunities for participants to snap a #wefie with SpongeBob and his friends in life-size cutout boards, such as Sandy Cheeks in her pressurized suit and SpongeBob's pet sea snail Gary.

On the same day, a carnival filled with nautical-themed activities, food and beverages, awaits SpongeBob fans and their families. At the end of the race, fans can enjoy a screening of three episodes of SpongeBob SquarePants with their loved ones. The first 30 participants who finish the race will get the opportunity to meet SpongeBob and Patrick.

Events Details
Date: Saturday, 6 August 2016
Time: 4pm - 8pm
Venue: Sentosa, Siloso Beach Walk
Distance: 5km

There are two categories of race entitlement packs:
  • For BASIC (S$49.50 per pax), particpants will receive an official event t-shirt, an event medal and a runner's license.

    Event tee (front)

    Event tee (back)

    Event medal (front)

    Event medal (back)

  • For NORMAL (S$59.90 per pax), in addition to receiving an official event t-shirt, an event medal and a runner's license, participants will go home with an exclusive SpongeBob Run Singapore plush toy and drawstring bag.

    Exclusive SpongeBob Run Singapore plush toy

    Drawstring bag (front)

    Drawstring bag (back)

"We are thrilled to work with X-Change Republic to launch the first-ever SpongeBob Run in Asia and in Singapore! Nickelodeon enjoys giving kids and their families playful entertainment experiences," said Claire O'Connor, Vice President of Consumer Products and Retail Marketing, Asia Pacific, Viacom International Media Networks. "It is a fantastic recipe having SpongeBob as the ambassador for this fun run. It encourages families to get out and run together, especially in the lead-up to National Day."

Even though BB may not recognise SpongeBob and his friends yet, I'm sure he'll by the end of the run ~.< I doubt any kid can resist the cuteness overloaded characters. Furthermore, it'll be our first family run together. In fact, it's all our virgin run..lolz! Oh mine, I'm so looking forward to it! August, please come faster!!! 

So if you are ready, say 'Aye Aye Captain' and register for the race at the SpongeBob Run Singapore 2016 website at www.sbrun.sgFor Grub n' Grow readers, you can get S$5 off by entering the promo code SBXCELINE during your registration and it's valid till 4 August 2016 23:59Hope to cya there!!!

About Nickelodeon
Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com. 

About X-Change Republic Pte Ltd
X-Change Republic is a one-stop solution for sports and lifestyle brands. With a presence in Singapore and Malaysia, the Company specialises in manufacturing customised clothing apparel and also integrated marketing.
Committed in providing clients with a highly personalised service, X-Change Republic takes on a quality consultative approach across its three synergistic business pillars: Manufacture, Co-Create, and Experience.
X-Change Republic develops effective apparel brand building strategy and works directly with clients through every stage: conceptualisation, production, manufacturing, front-end sales, and brand activation via targeted evThe Company has not only shaped the sporting industry with its superior sporting apparels, but also conceptualised and delivered notable in-house races such as YOLO Run and Diamond Dash.
For more information visit http://www.x-changerepublic.com.

All photos credits attributed to: © 2016 Viacom International Inc. All Rights Reserved. Created by Stephen Hillenburg

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